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Fidorka re-launch in the Czech Republic

Fidorka is famous Czech heritage brand. When Kraft Foods bought LU biscuits company owning this brand, it had to deal with long term decreasing sales. Additionally, the brand’s latest positioning was cannibalizing KF making it less relevant...

Catalogue: Congress 2013: Think Big
Authors: Jiri Michal, Jaroslav Cir
June 15, 2013
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Citation

Michal and Cir (2013a, June 15). Fidorka re-launch in the Czech Republic. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/fidorka-re-launch-in-the-czech-republic